Hello

My Name Is Denbigh Lloyd.
Marketing Expert.

Expert in both strategy and implementation of corporate and product marketing/branding/business development programmes in major, international, B2B manufacturing businesses, particularly in the Food and Agri-product markets.

AS FEATURED IN:

I have more than 30 years in marketing roles for the food industry, and have helped more than 40 companies to grow their business.


About Me

Experienced across the marketing mix, above- and below-the-line. Expert in dealing with business milestones, often at Board-level. Managing internal change programmes.

Goal – leading and developing marketing and business development activities that make a crucial, strategic difference to success.
Specialities: Extensive international food ingredient and agri product industry experience including active trade organisation representation at European and international level.


30

Years of Experience

32

Awards & Honors

My Experience

I am a highly experienced business marketing specialist with over 30 years ‘hands on’ experience of planning and managing many different varieties of business development and marketing projects as well as internal change management and training programmes.

In addition to my specialist marketing skills and knowledge I also have wider business management experience in channels including customer magazines, press advertising, building partnerships as well as leading product development and market research programmes.

2008

Business, Marketing and Training Consultant

Sector Management Consulting


2002

Director of European Marketing

Cargill
Privately Held; Food Production industry
December 2002 – November 2008 (6 years)


1989

Head of Communication

Cerestar International
Food Production industry
1989 – 2002 (13 years)


1984

Marketing Manager Ingredients

Dairy Crest Foods
Public Company; Food Production industry
1984 – 1988 (4 years)


1976

Market Development Specialist

Bush Boake Allen
Private Company; Food flavours and colours
1976 – 1984 (8 years)


The Latest News

A selection of articles

Client Media Visit

The attached article, reproduced by kind permission of Kennedys Confection, demonstrates the real customer value …
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I worked with Denbigh Lloyd over 20 years ago. We have kept in touch since. He is one of the most professional marketers I have met – and I have met many; some who were very good and many more who were complete con artists and cost their employers dearly. Denbigh stands out. His experience of the commercial world, insight and problem solving abilities are unparalleled in my experience. His character and highly developed interpersonal skills make him very easy to work with.

RALPH EARLY
Harper Adams University

Denbigh has an inter-cultural approach for multinational companies. He has a good feeling for combining the critical need to motivate staff with respecting sensitive company information. Denbigh made a great job during the transition period, before and after the take over of the company. Very helpful to the HR department in the integration project being able to balance the different levels of understanding between the staff of the two companies.



PAOLO ACETO
Paul Wurth

Marketing Articles

A selection of articles

Strategy & Branding

Product viability in international markets, exploit synergistic opportunities, product positioning, market research and risk assessment. Achieving …
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